ELO-P
Custom Video
A short video created to showcase the Expanded Learning Opportunities Programs (ELO-P) for the San Bernardino County Superintendent of Schools.
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Target Audience: District and School leaders, School staff, community, and families
Responsibilities: Video Development
Tools Used: Adobe AfterEffects, Premiere Pro, Audtion, WellSaid, Frame.io
Overview
To support program funding compliance and increase awareness of their Expanded Learning Opportunities Programs (ELO-P), San Bernardino County Superintendent of Schools partnered with Hanover Research to create an engaging video that highlighted the programs' benefits and encouraged participation through clear, inclusive messaging.
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The video uses storytelling, visuals, and narration to illustrate how ELO-P fosters student growth through enrichment opportunities, project-based learning, and collaboration across schools and communities.​​
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Project Objectives
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Ensure clear, consistent, and effective communication to district and school leaders around ELO-P.
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Increase awareness and understanding of ELO-P initiatives.
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Facilitate stakeholder engagement (i.e., community, staff, families) and participation in ELO-P initiatives.
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Highlight the tools available for administrators and staff to use.
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Cater to both administrators and frontline staff, making complex information accessible and engaging.
Process
I was given the following parameters for the development of the ELO-P video.
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Length: ~ 3 minutes
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Utilize stock video and images
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Audio will contain a custom narration track using a predetermined script and, if appropriate, a music bed.
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Align colors and fonts with SBCSS branding​​​​
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With minimal design direction and multiple stakeholders offering differing opinions, I developed two concept mockups to illustrate possible creative approaches. These prototypes guided discussion and feedback, allowing the project to move forward with a unified vision for full production.
An educational-style concept featuring icons, shapes, and supporting text to emphasize key ideas. The design transitions from stylized motion graphics to full-screen video for a dynamic, engaging flow.
Mockup 1
Mockup 2
This concept uses a “push move” to slide video frames on and off screen, allowing multiple clips to appear in a composite format. It highlights the diversity of the programs and is applied selectively at key moments for visual impact.
Technical Skills
Using Adobe After Effects and Premiere Pro, I crafted a cohesive, visually engaging video by combining stock footage, motion graphics, and text overlays. I applied transitions, layered content, and color correction to align with the script and highlight key messages, ensuring a polished final product that was both informative and dynamic.
Client Feedback and Revisions​
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After developing the full-length video, we met with the client and received very positive initial feedback, along with a few requests for adjustments. They asked that some stock footage be updated to better reflect the demographics of their students and teachers and requested the inclusion of interactive and static tools. I added a laptop mock-up to show a teacher navigating the tools, and once these edits were implemented, the client was satisfied with the final video with no further revisions needed.